Press Release: Dubai Entrepreneurs Launch Protein Ice Cream

Whey2go, Dubai’s homegrown whey protein ice cream launches across exclusive retail stores this February. The Ice cream is not only targeted towards consumers that have an active lifestyle but also to consumers who love ice cream.

Whey2go ice cream is produced using 100% natural ingredients and contains high amounts of protein which make up a significant part of a well-balanced diet. Further more, the sugar has been replaced with natural sweetener called xylitol which means each cup of Whey2Go Ice Cream contains 0g of Sugar.

The launch of Whey2go comes at a great time in the UAE market. Consumers have become conscious of their choices and the trend towards a healthier, fitness centric lifestyle is fast growing in this region. Up until now the consumer had to make a conscious choice between appealing foods and a healthy lifestyle but with Whey2go even health conscious people can enjoy ice cream.

The business partners began developing this product a year back but it has taken longer than expected to launch since they wanted to perfect the right ingredients and taste before launching it. “It wasn’t just about creating a high protein ice cream with impressive nutritional values, it was above creating a high protein ice cream that tastes amazing!” said Antonio Le Pore, one of the founding partners. The end result is an authentic mouthwatering ice cream.

Even before the formal product launched it has gathered a heavy interest from athletes, sports people and general ice cream lovers at various tasting events around Dubai. Whey2go will be available at:

  1. Adventure HQ, Times Square Mall
  2. Holland and Barrett, branches across Dubai
  3. Lifestyle Nutrition, branches across Dubai and Abu Dhabi
  4. Round 10 Boxing, Al Quoz
  5. Prison Break Gym, Al Barsha
  6. Fitness Zone, JLT
  7. Tribe Fitness, Dubai Marina
  8. ENOC, branches across Abu Dhabi
  9. EPCO, branches across Dubai
  10. Burger Rebel, Souk Al Bahar
  11. The Bureau Dubai, Souk Al Bahar

For more information visit their website at www.whey2go.ae or just grab an ice cream tub today.